WORK
HELLO
Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.
Neutrogena: Silver | Neutrogena Remembers
Art Direction | Campaign Launch
Neutrogena’s Neutrogena Remembers campaign taps into the 90’s to early 2000’s nostalgia by revisiting an iconic scene from the hit '90s show, Beverly Hills 90210, to remind people that if you remember the ‘90s, and all of the aesthetics, entertainment, and music that went with those days, like they were yesterday, it may be time for Neutrogena Rapid Wrinkle Repair Retinol Regenerating Cream and Renewal Serum.
This new campaign platform is paired with elevated beauty and product visuals.
Launch Film
Social FilmsTeaming up with Director Maris Jones, known for her iconic nostalgic TikTok and Instagram content, we recreated classic 90’s vibe bedrooms, kitchens, and dens to bring viewers to feel a sense of nostalgia.
Beauty & Product World
Mode of Action Video These ‘Mode of Action’ (MOA) videos visually demonstrate how the new Neutrogena Silver Rapid Wrinkle Repair Regenerating Cream and Retinol Serum work on a scientific level by showing how the formula helps repair visible signs of skin aging.
CREDITS
Agency: BBDO NY
Executive Creative Director: Alex Booker // Group Creative Director: Lizzy Ferraro // Associate Creative Director (Designer): Azusa Kobayashi // Associate Creative Director (Copywriter): Hallie Cain // Senior Art Director: Chesney Jensen // Designer: Min Jee (Brenda) Cho // Copywriter: Katherine Peters // Senior Producer: Deirdre O’Sullivan // Production Company: World War Seven (WW7) // Director: David Shafei, Lizzy Borne // Photographer (Beauty): Tom Schirmacher // Photographer (Celebrity): Sharif Hamza // Photographer (Product): Travis Rathbone // CGI Animation: Tendril Studio